

Image Credit:
Subaru of America/USMB (public domain)

Image credit:
Subaru of America/USMB (public domain)

Like father, like son. Unfortunately, this one does okay on fuel, but nowhere near the 'Subaru 360'. I smart-erased the license number out of the picture. In my line of work, nutty writers are always trying to hunt you down and get you to publish their Great American Novel. You know how it is.
Image credit: Robert Blevins
Detroit automakers are in denial about their ability to create a car that can really squeeze the miles out of a gallon of fuel. Yet forty years ago, when Subaru first came to America, they introduced the '360', a little whiz of a car that got around 65 miles a gallon on the freeway. Top speed was 70 miles an hour, with a good tailwind.
Back in 1969, mind you. Sixty-five miles a gallon. Think about that for a moment. You could drive from Seattle to Portland and back, even on four-dollar fuel, for less than twenty dollars. In 1969, for less than TWO dollars.
Here we are nearly a half-century later, and the driving public awaits a car that will get at least a modest 40 miles per gallon. However, except for some rather expensive hybrids, the brain boys in Detroit have failed us again. They continue to promote and build fuel-sucking monsters as if gas were still 30 cents a gallon. They cling to the antiquated idea that you really need a vehicle big enough to pull a house off its foundations.
I recently saw an advertisement about the GMC Tahoe Hybrid. General Motors likes to brag it gets 22 mpg on the highway and rated 20mpg in the city. Of course, those tests are always done under ideal conditions that favor the automaker. In reality, they probably get a combined 17-19 mpg.
In other words, not much better than an '82 Ford Van with a six-cylinder engine. Big deal. And the profit margin on a hybrid is better for the automaker. The only winner here is GMC, not the public.
My father, a real renegade of sorts, bought one of these Subie 360's when it became available in 1969. The retail list on the car was a measly $1,300. Dad got it for $850, brand new. The dealer couldn't sell anyone on the idea of this car. It was too far ahead of its time.
We made a trip from Seattle to Los Angeles in it once, and boy did we get a lot of strange looks from people on the freeway. When my mother first saw the car, she poked and prodded the thing to death. "Looks like a Volkswagen bug," she said. After that, my father used the car to commute to work. His gas bill was less than three dollars a week.
My brother and I occasionally 'borrowed' the car for midnight rides around the Puyallup Valley. We would have asked permission, but we weren't old enough to drive. The mileage was so good, the gas gauge did not give us away.
Fifteen years later, when I told my father what we had done with the Subie at nights, he got really mad. Some secrets from your childhood should be kept secret, I guess. He eventually got over it, but my car-borrowing privileges were suspended.
The real point of this article is to ask why, if Subaru could get 65 miles a gallon using technology from 1969, why can't Detroit remove their heads from their behinds and do something similar? It's time for them to power their vehicles either more efficiently, or to find realistic alternatives - ones that don't require you to sign up for seven years of high payments to own. If they don't, other manufacturers will start answering the call while GM and Ford become the modern version of companies who try to sell you on Windows 3.0, saying it's been improved.
Sure thing, Detroit. And I have some beachfront property in Kansas. Interested?
More on this at How the Brain Boys in Detroit are Still Missing the Point.
I hate to say this, but that 360 looks a tiny bit like some of the old Citroën....Never seen one of those around or heard of it until now.
size and weight. as manufacturers began adding more features, specifically safety features, the weights of the cars increased. as a result, gas mileages began to suffer.
The specs of this car put the curb weight at 993 pounds (with a full tank of gas).
Aside from creature comforts, there are plenty of things that add significant weight to cars for safety. Crumple zones, anti-lock brakes, traction control, air bags, seat belt tensioners, etc.
I do not imagine that it would take much of a collision to result in death or injury of someone in a 360. Efficiency would be nice to have, but I would like to be alive to appreciate the world that I am trying to save...
I agree that safety measures are a large part of the weight issue. Stronger roll cages, better braking systems, air bags, crumple zones, and so forth add weight. A vehicle like the Subaru 360 would be fatal to its occupants in a collision with a modern car, yet alone an SUV or pickup truck.
I seeded an AutoWeek article called The Evidence of Weight: What happened to 50MPG? (that's a direct link as not to do a shameless self-promotion). It was published in their Earth Day issue two or three weeks back.
Basically, they compare the 1992 Honda Civic with the 2008 Honda Fit. Even in just over a decade, the vehicle weight climbed almost 400 pounds (17% increase). That is only the past 16 years. By 1992, passive restraint (automatic seatbelts or air bags) were already required. Between 1969 and 1992, there were many mandatory additions to the safety features of cars.
20 years ago we went to Europe.
We rented a car. Actually a station wagon.
Three adults and two teenagers. Plus all luggage for two weeks.
We got incredible mileage from this car.
Why? Because it was tuned to be economical.
It had no technical utentials for economy.
The vehical was tuned up to be economical.
In NA we are all supporting technology to save gas.
Not the technition to do this.
GM is making cheap, fuel-efficient cars! Wo Ling pick-up truck at 3200 dollars. It's all over the place in China. (MarketWatch Video). All that car, and no safety features, too!
I drive a Toyota Yaris with a manual transmission. My wife drives an automatic transmission Yaris. We both regularly get between 35-40 mpg with mixed driving (city and highway). Neither car is particularly lacking in amenities, although the Yaris is considered a sub-compact. The diesel version of the Yaris gets mid 50s mpg city and 70 mpg on the highway. But you can't buy the diesel Yaris in the United States. We bought both Yarises (Yarii?) after trading in our Chevy Tahoe, which managed 17 mpg on a good day.
Honda in the 70s and 80s made several models of gas-engined cars which got from 40-50 mpg. Sadly, there wasn't much impetus to keep up production of high mileage vehicles. People wanted big cars and fast cars, but not particularly fuel-efficient cars. $4/gallon gas is changing that, but auto-makers haven't caught up, yet.
In the meantime, Jonathan Goodwin, with off the shelf parts, can convert a 60s Lincoln Continental into a vehicle that gets 100mpg. So where the hell is the auto-industry in terms of their ability to produce fuel efficient vehicles? Still stuck with the idea that big and powerful means wasteful.
So how does the Yaris drive? I might be in the market for a new car by the end of the year. I don't really have any major requirements (although I do like Volvos and Saabs just based on looks), but I'm pretty willing to try anything.
I know, but I've never really been a fan of Japanese styling. European cars usually look more&helliip;muscular (might be the best term). The Japanese seem to really like the sleek look.
In the mid-90s I bought a Geo Metro that got 35mpg. I sold it a few years later when we decided to buy a minivan. Last year I talked with the mother of the woman who bought it and she said her daughter was still driving it and hadn't had any problems with it. I wish now that I had kept it and sold our pickup instead.
The Yaris drives great, considering it's a sub-compact. I like the stick better than the automatic. It's got 105 hp, which seems fine/enough for its weight, and there's plenty of room for four passengers and a lot of storage space in the passenger compartment, although like all cars of its class, there's not a whole lot of trunk space. But I can fit four people and two sets of golf clubs in it at the same time, so that's plenty, as far as I'm concerned.
It's also a breeze to do your own basic maintenance on. I replaced the stock air-filter with a re-useable K&N filter, and the throttle body and mass airflow sensor are easy to get to for cleaning. Oil changes are fast and easy, with the oil filter and drain plug in easy to reach places. I can change my own oil in about half an hour, using high-quality oil and filters for about the same cost as low quality oil and filters at Jiffylube, which is important for me, since I drive the hell out of it-- 40-mile commute, one way, daily. It also has electric-assist power steering, which is pretty cool.
About the only thing I don't like about it is the paint. The front end is pretty upright, and it gets stone-chips pretty easily. I keep a tube of primer and a tube of touch up paint handy, and you'd never know to look at it, but it could really benefit from a bra. From what I understand, the paint issue is pretty common to Toyotas, though.
Personally, I like the styling. You can also get aftermarket body kits if you're into doing mods.
For $12,500, it's kind of hard to beat.
I bought an '07 Camry Hybrid in May '06 (I otherwise would never buy a "first year" car model- let them refine it a bit before I spend my $$), and have never regretted it. I get 36+ mpg without trying, as I routinely drive 75+ mph on the freeway.
I think the styling is a little more vanilla than I like (I do like German and some European flair), but in the leather seats, Nav system and fuel economy make me smile.
Now it's only every other week to the gas station :)
But you can't buy the diesel Yaris in the United States.
Really? Why not? Could one be imported from Canada (or somewhere where the diesels are sold?
You might not be able to register it, in some states at least. I know California is very strict about this, and I imagine some other states are as well.
Hi, Robert,
I guess the car CEOs all have stock in Exxon?? It wouldn't do to chop down their dividends, etc.
Well, if you wanted to drive a 900 pound car with a 356 cc, 16 horsepower engine (yes, sixteen HP), the 360 was just dandy. Of course, it was certain death in a crash, and could end up going backward in a really strong wind, but you could get really good mileage.
You'd have no air conditioning or other amenities, and it actually ran slower when you turned the headlights on, but what the heck...
The 360 was imported to the United States by Malcolm Bricklin, but the Subaru 360 received notoriety in 1969, when Consumer Reports magazine branded the automobile "Not Acceptable" (because of safety concerns and lack of power), and sales collapsed. There were various rumors of Subaru 360s being tossed overboard or being shredded to pieces. It was also reported that many 360s sat on dealers' lots for two or three years without ever being purchased.
"Well, it wasn't a speed demon but it would do freeway speeds easily. "
You misspelled "eventually," and left out the bit where it would go slower and slower while climbing hills of even moderate grade.
Don't forget that it was a 2-stroke engine - if you tried to sell a new version of one of these nowadays, the EPA would come to your house and lynch you, if Greenpeace didn't get you first. High gas mileage does NOT mean low emissions, in this case.
Then, after the ecology folks got through with you, Consumer Reports would probably devote an entire month's worth of coverage on this insanely unsafe machine (by current standards).
Subaru used 40-year-old tech and created a car that got 65 miles a gallon.
Claimed to be up to 65 miles per gallon. I doubt it came close to that in a legitimate real world test.
I owned a 79 Subaru Brat and 82 GLF. Nice cars... Any one know where I can buy one of those 1969 Subaru's?
Thanks for the tip about the Ultimate Subaru Message Board, Robert - looks like a good site. I have a 2001 Subaru Forster, and have never had any problems with it - great car. I'm in the market for a new car now, and I'd like to buy a hybrid of some type. I wish Subaru would offer one, but I guess I'll have to go with Honda, Toyota or Nissan if I decide to go that route. If I don't get a hybrid, I'll probably end up with another Subaru - Outback or Forester.
I'm getting about 23mpg in the Forester, but that's almost all city driving since I retired, so I've been pretty happy with it. That's why a hybrid would be ideal for me. I would probably get 35-50mpg in the city, depending on which car I decided on. Safety is also a concern of course. so the Toyota Camry hybrid like Nycam has might be a better choice for us than a smaller Prius.
Thank you for sharing all your information. Have a Toyota Tacoma now and very happy with it especially living in Maine. Hope we can pool our thoughts in future to help each other.
Great article, Robert.
Just a passing thought on the price in 'that era'...
...available in 1969. The retail list on the car was a measly $1,300.
My mom bought a fully-loaded, full-size Chevy Impala ('72 model) for about $2,200.00 which was a lot of money back then.
The point of the article is NOT how great a car the Subie 360 was, but the fact that Subaru used 40-year-old tech and created a car that got 65 miles a gallon.
...and the point the article missed was that, due to environmental and safety regulations that are MANDATORY for all cars, you can't make a car of that sort nowadays and sell it in the United States. Repeal all of those regulations, let the car makers work, and you'll have cars in that size range, with BETTER power, getting well over 100 miles per gallon. Of course, you'll have massive increases in smog, and the highway death toll will double overnight, but you'll get stunning gas mileage.
You can already buy an 80 MPG diesel in Europe - but it can't meet US emissions standards.
Something else to keep in mind is that gasoline and diesel motors were already a "mature" technology in the 1950s, and most of the improvements in them have been incremental, not revolutionary. You can only get so much efficiency out of an internal combustion motor, and a 2-stroke has always been a reasonably efficient design - if you ignore the problem of pollution (which is why you don't see them in the US - mid-1980s emissions law changes finished them off). In fuel used per horsepower, large gasoline and diesel engines are MORE efficient than the old gas-sippers - it's just that they're having to do a lot more work (hauling around 3 to 4 times as much bodywork, running AC, et cetera).
For a comparison, the Smart Fortwo, at 1600 pounds (nearly double the Subie), with a 70 HP 999cc gasoline engine, gets 50 MPG on the highway. Which isn't bad, all things considered.
gets 50 MPG on the highway
It is also worth noting that the EPA mileage ratings have changed recently. That 50 MPG would probably have been a 55-60 MPG rating using the old system.
The 360 also came as a "van" and a van-front pickup - they were used mostly in industrial settings, large plants (like Universities, large office complexes, etc.) as a closed version of a "Cushman" - to go around the plant. There are such vehicles today doing just that, being used in large plants - they aren't street legal. The 360 was a product of Japan's tax codes which increase the tax based on engine size, wheelbase, width, length, etc. Honda's original cars in the US were 2 different 600's (600 cc).
Europe for years produced similar small vehicles; Fiat 500's and 600's, Citroen 2CV, Renault 4's; etc. Very few today would drive anything that underpowered / equipped. Fuel economy is very much a figure of weight - it takes energy to move a weight.
European countries have different emissions standards for gasoline and diesel engines. Gasoline engines produce more carbon emissions and fewer nitrogen. Diesel are the opposite. So, the regulations allow diesels more nitrogen, but fewer carbon emissions. Here, we had a single emissions standard that was not diesel friendly. There are some transitional standards in place now to help the transition to clean diesel (ultra-low sulfur).
a little whiz of a car that got about 65 miles a gallon on the freeway. Top speed was about 80 miles an hour.
'You can already buy an 80 MPG diesel in Europe - but it can't meet US emissions standards.'
That's too bad. I wonder if that car could pass if it could burn the so-called 'cleaner' diesel fuel.
The irony of Environmentalism has come quote "360". Under California Emission standards, an SUV that gets 12 miles per gallon emits over 3X more carbon than this car does at 65 mpg. When you also consider that over a 5 year period (10K miles per year/50K) the SUV will use 3,397 more gallons of gas to operate. Thats 6X more fuel than for one of these subaru's. If MPG standards were 65 mpg that would represent an 80% reduction in oil consumption in the U.S.. Environmentalist in their "infinite wisdom" are killing our environment faster by enforcing emission standards when they should have been forcing MPG standards all along. How stupid is that??
Evironmentalism is a large group of diverse topics. It is obvious that emmision standards were promoted becaause it does not curb fuel consumption.
It is obvious that emmision standards were promoted becaause it does not curb fuel consumption.
I have to disagree. Because that assumes Big Oil has finger prints on it since they are the only ones that would profit from it. Big Oil in cahoots with the California Democratic State Legislator? Hardly. California Democratic State Legislator in cahoots with misguided environmentalist? Most definitely!
It only takes a few politicians with the right amount of power who have friends in big oil for such a thing to happen.
I agree with the whole political corruption theme where anything is possible. But that would be a HUGE story >>>> Democrat connections to Big Oil.
There are some more photos of the Subaru 360 on a Bricklin page (Malcolm Bricklin imported them).
I worked for a dealership when a teenager and our place had one of the very first Bricklin's made. Nice car especially the doors opening vertically.
Thank you for that link. I learn something new and forget 2 things every day.
We have a VW Golf TDI. At 45 MPG and better, it's a great little car. The draw back is you can't rag it out. The little parts like knobs and such are "brittle" and will break or wear easily. We take care of it and treat it gently which is the price we pay for getting the great mileage.
They are also hard to find because they keep their value so well.
Nothing gets the mileage though of our Specialized Rockhopper mountain bikes. The bikes have the same problem as the TDI. If you rag them out, the little things like toes and fingers tend to break. : )
In the UK we have a system which allows a relaxation of standards for a genuine 'Vintage Car'.
Is this not the case in the US then?
Just wondering.
Yes, Eddie, we have a similar thing here. Not sure if different states handle it differently -- BUT you can register an older car as a collectible rather than as your main category vehicle. It will have a different fee for the license, the emission standards are waived, different insurance rate. Your license plate will have the word 'Collector' or something like that, in addition to the license number.
What a fabulous and fun fact filled education this article was. Thanks so much for putting it in crystal clear focus. I don't remember hearing of the 360 but I will remember it now.
The real point of this article is to ask why, if Subaru could get 65 miles a gallon using technology from 1969, why can't Detroit remove their heads from their behinds and do something similar?
Because Detroit, like so many failing industries has relied on corporate welfare from government forever. They don't need to consider the customers and market needs when the trade terms shield them from competition and claims of job losses are the place they hide.
If you look beyond individual consumers you see that all of the vehicles for government agencies, military, police and fire right down to the tiniest town in America have been on a buy American plan forever.
I'm all for supporting USD business, but that many buyers who are not the drivers is a great way to promote lazy indifferent manufacturers. That's one more part of the problem.
Haing learned to drive on a 1982 Subaru hatchback, and then my Father's '84 and then '85 legacy(s) I can tell you they seemed to be bullet-proof! Great cars!
I had a Subie 360 in 1977-1978, it was my 2nd car after a 64 Falcon. I never knew where it would be when I came out from school, because the guys would pick it up & move it. Or place it in places that were almost impossible to get it out of without lifting it up. Wasn't the best for cruzin the loop in Puyallup, because I could only fit me and one other person, so not a party car, But what I wouldn't do for that gas mileage today. Had a metro bus driver pull up to me once in Federal Way, opened the bus door & asked me when I was planning on returning his lawn mower engine. HAHAHA Funny Guy!
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